Riftbound has posted the same kind of numbers Lorcana did back in 2023, and Yu-Gi-Oh before that. Should MTG be afraid of Riftbound eating into its player base, or is this a cycle Magic has already lived through more than once? This breaks down how fast Riftbound actually grew, what it does differently from Magic, why most industry voices don't see it as a genuine threat, and the real structural lesson Magic should be taking from it regardless.